OUR SERVICES ARE ROOTED IN DEEP INDUSTRY KNOWLEDGE AND TAILORED TO YOUR UNIQUE GOALS.
We provide strategic guidance across every aspect of the food service industry in South Africa. It’s a high-potential sector where outof- home consumption continues to outperform retail. We help businesses enter this dynamic market or grow their existing presence by developing targeted B2B marketing strategies.
We also assist in understanding operator routes to market, delivering custom analysis, and offering the insights you need to succeed.
1
NAVIGATING FOOD
SERVICE IN SOUTH AFRICA
The food service industry in South Africa is full of opportunity, but can be tricky to navigate. We help you make sense of this complex space and build a strategic plan to confidently enter or grow your brand in the food service industry.
FOOD SERVICE CHANNELS
We simplify the food service landscape and highlight where your brand fits and has the potential to grow.
ROUTE TO MARKET
Clear guidance on the best ways to get your product from supplier to outlet, helping streamline your supply chain and distribution.
PRICING MODELS
Expert advice on competitive pricing in the out-of-home dining space.
PACKAGING & SIZING
Practical recommendations on packaging formats and sizing guidelines that suit market needs.
B2B VS B2C
We break down the key differences between business and consumer markets and shape strategies to match your goals.
2
MARKETING IN
FOOD SERVICE
Marketing in food service isn’t like retail. It’s B2B, and success depends on understanding your operator, not just your product.
PRODUCT MARKETING (6PS)
Apply proven marketing principles to the food service sector.
OPERATOR UNDERSTANDING
Define and quantify the market by product category, providing precise market segmentation.
ROUTE TO MARKET LANDSCAPE
Map your delivery and sales strategy, identifying opportunities and challenges within the sector.
FOODSERVICE CHANNELS - HORECA AND BEYOND
We explore key food service areas to help you understand where your product fits, how to reach the right customers and uncover high-growth segments, revealing opportunities for expansion.
3
CUSTOMISED
INTEL & ANALYSIS
Need help figuring out where to start or how to grow? We deliver tailored insights to help you build a strong food service strategy.
BUSINESS-BUILDING INTEL
Custom strategies for market entry or expansion.
MARKET SEGMENTATION
Pinpoint where to play, and where you can win.
ROUTE TO MARKET ANALYSIS
See the full picture, from source to service, identifying opportunities and challenges along the way.
CHANNEL TARGETING
Focus on the food service segments where you have a competitive edge.
4
SALES AGENCY
SERVICES
Want to break into food service but don’t have the connections? We do. We act as your sales agency, using our industry relationships to open doors.
CONNECTING YOU WITH KEY DECISION-MAKERS.
SECURING LISTINGS AND CONTRACTS.
REPRESENTING YOUR BRAND TO TOP CHAIN ACCOUNTS.